Fhirst
• About
Fhirst is a wildly good “superfunktional” soda designed to boost mood, support the gut–brain axis, and help people feel fully alive. Think science-backed joy in a can—no sugar crash, no dull vibes, and absolutely nothing ordinary. The brand mirrors that promise, showing up with the same fun, confidence, and sense of extraordinary that the product delivers.
• Client
Fhirst
• Category
Branding, Package Design, Art Direction
• Date
April 2025
• Credit
Mother Design: Ryan Adair, Betsy Dickerson, Gonzalo Donoso, Elliot Vredenburg, Mark Sloan
• Recognition
The Brand Identity
Creative Boom













• About
Fhirst is a wildly good “superfunktional” soda designed to boost mood, support the gut–brain axis, and help people feel fully alive. Think science-backed joy in a can—no sugar crash, no dull vibes, and absolutely nothing ordinary. The brand mirrors that promise, showing up with the same fun, confidence, and sense of extraordinary that the product delivers.
• Client
Fhirst
• Category
Branding, Package Design, Art Direction
• Date
April 2025
• Credit
Mother Design: Ryan Adair, Betsy Dickerson, Gonzalo Donoso, Elliot Vredenburg, Mark Sloan




















